Privacy Policy

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Privacy Policy

Effective Date: 01 January 2025
Website: https://localseoagency.co.za
Company Name: Local SEO Agency (a division of Kato360)

1. Introduction

Local SEO Agency values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Protection of Personal Information Act (POPIA) and global privacy best practices. By using our website or services, you agree to the terms of this policy.

2. What Information We Collect

We may collect and process the following types of personal and usage data:

Personal Information: Name, email address, phone number, business name, physical address, and other identifiable information provided via forms, calls, or chats.
Usage Data: IP address, browser type, device identifiers, referral URLs, pages viewed, time spent, and other analytics data.
Marketing and Communication Preferences: Choices regarding receiving marketing emails or SMS.
Cookies and Tracking Technologies: For site functionality, analytics, and targeted advertising (see Section 6 below).

3. How We Use Your Information

We use your information for the following purposes:

To deliver our SEO and digital marketing services.
To communicate with you regarding quotes, projects, or inquiries.
To improve user experience on our website.
For internal reporting, client onboarding, and service optimization.
For direct marketing (with your consent).
To comply with legal or regulatory obligations.

4. How We Share Your Information

We do not sell or rent your personal data. We may share information with:

Trusted service providers (e.g., analytics platforms, CRM systems, hosting partners) under strict confidentiality agreements.
Legal or governmental authorities when required by law.
Our internal teams and subcontractors to fulfil project objectives.

5. Data Security

We take reasonable technical and organizational measures to protect your personal data, including encryption, access controls, and secure storage systems. However, no digital platform is 100% secure. You use our services at your own risk.

6. Cookies and Tracking

Our website uses cookies to:

Remember your preferences and improve functionality.
Monitor traffic and performance using tools like Google Analytics.
Support retargeting via platforms such as Meta, Google Ads, or LinkedIn Ads.

You may opt-out or modify cookie settings via your browser or third-party opt-out tools.

7. Your Rights Under POPIA

You have the right to:

Access the personal data we hold about you.
Request correction, deletion, or restriction of your data.
Withdraw consent to data processing at any time.
Lodge a complaint with the Information Regulator at https://www.justice.gov.za/inforeg/.

To exercise any of these rights, email us at info@localseoagency.co.za.

8. Third-Party Links

Our site may include links to third-party websites. We are not responsible for their privacy policies or content. Please review their policies before providing any personal information.

9. Children’s Privacy

We do not knowingly collect or solicit data from individuals under the age of 18. If we discover that a minor has submitted personal information, we will delete it immediately.

10. International Data Transfers

Although our operations are primarily based in South Africa, some data may be transferred to or stored in countries outside of your jurisdiction (e.g., via cloud-based tools). We ensure that appropriate safeguards are in place for such transfers.

11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted here, with the effective date noted at the top. Continued use of our services implies acceptance of any changes.