Press release submission sites send announcements to media outlets and search engines. They boost brand visibility and improve backlink profiles.
This ultimate guide lists essential free and paid platforms every business needs. It also covers selection criteria, SEO gains, and performance tracking.
Press release submission sites overview
Submission platforms connect businesses with a wider audience. They streamline distribution to news outlets, blogs, and search engines.
Platforms fall into free and paid categories. Each offers distinct reach, analytics, and features.
Free submission platforms
- PRLog: Unlimited free releases, distribution to search engines and RSS feeds.
- News By Wire: Unlimited submissions, no signup required, region targeting.
- OpenPR: One free release every 30 days, Google News optimization.
- IssueWire: One free submission, up to five images and one video.
- Enewswire: Free posting, high journalistic standards, varied topic coverage.
Paid distribution services
| Service | Starting price | Key features |
|---|---|---|
| EIN Presswire | $99.95 | Global network, press release tracking, SEO boost |
| Newswire | $349 | Local and global reach, custom audiences, metrics |
| PRWeb | $105 | Social media targeting, priority releases, reports |
| 24-7 Press Release Newswire | $29 | Small business focus, analytics, no same-day option |
Paid services offer deeper analytics and targeted reach. They may include multimedia options and dedicated support. Learn more in our press release distribution services guide.
Choose the right platform
- Evaluate audience reach and distribution channels.
- Compare pricing plans and budget constraints.
- Assess analytics tools for performance tracking.
- Confirm support for multimedia content.
- Review customer support and ease of use.
Maximize SEO benefits
Quality backlinks signal authority and trust for search engines. For best practices on securing links see our press release backlinks guide.
- Include target keywords in headlines and subheads.
- Use relevant anchor text to link to landing pages.
- Add multimedia elements to boost engagement and shares.
- See our press release seo tips for more.
Track and refine strategy
Tracking performance helps spot top platforms. It guides future strategy.
- Record submission dates, pickup rates, and referral traffic.
- Monitor metrics such as views, clicks, and domain authority.
- Compare platform performance to identify top performers.
- Refine your approach over time for better results.
- Tie insights back into your seo press release strategy.
These platforms remain a cost-effective distribution method. Use this list to boost visibility, earn links, and improve SEO.
