NAP is an acronym for Name, Address, and Phone Number. This is the contact information that you put on your site. It can be a useful Local SEO tool, not just for business in South Africa, but worldwide, for improving your website’s ranking in organic search results. It also helps users to find your business in geo-targeted searches.
The first thing that you need to do is get the formatting right. Are you going to use abbreviations or full names? You should avoid abbreviations that may not be familiar to most of the users. You should also use your company’s official name in the address. When it comes to phone number formatting, stick to one style.
Maintain consistency in writing your address across different platforms: whether it’s on your business card or social media profile. This is because search engines have a special algorithm that they use to search and confirm NAP across different online platforms.
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If your social media NAP information is not the same as the one on your website, the search engine can rank your business lower than other similar ventures because your firm’s data is not consistent. The search engine does this to protect users from fraudulent companies.
NAP consistency also avoids client confusion. If users search for your company’s contact information online, and they find variations in the NAP information, they might think that there is more than one company with the same name.
So that you can avoid NAP inconsistencies, tell your employees to use your website’s NAP format whenever they are writing the company’s contact information on their professional online profiles. You can also ask your IT personnel to search online for any mentions of your company. After they do that, they should check the NAP format; if it is not consistent with your chosen format, contact the host website and ask them to change it. Most importantly, when starting a campaign, choose the right Local SEO Agency for your business!