Hyper Local Citations are part of Local SEO Services and are also called Local SEO Citations & vary from standard citations (that most SEO’s build) in the sense that they are focused on your exact location (not just big data aggregators).
I would also write 10 or 25 unique business descriptions which are rotated amongst citations for certain packages I offer as well as contextual links to boost citations, again this all depends on the original audit and keyword strategy used for your Local SEO Campaign.
If you want to read more on what exactly are citations, head over to Big Citations
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