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online marketing south africa

Online Marketing: 5 Reasons you should budget

Online Marketing South Africa

The growth and eventual success of everything worthwhile has and will always involve investing in your business Online Marketing. To make the most out of your business, you need marketing strategies that generate not only leads but also boost sales and make a profit. While many ignore the importance of budgeting for their online marketing, your competitors are already generating revenue. Social media marketing platforms are free and you can post whenever you want, but here is why you need to invest in how you use these platforms to advertise and market your brand.

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1. Account and Page Management for Social Media Marketing

Running a social media page or account requires time and commitment. A business page or account needs even more of that because it can amount to being a full-time job. Most of all, you need to decide on whether or not you want to handle the job on your own. Alternatively, you could hire a social media marketing company to handle it for you. The admin will be responsible for all your page activities including posting, sharing, responding to questions, and providing solutions. A professional will help you make sales.

2. Online Marketing tools (most marketing agencies use a variety of tools)

Online Marketing goes beyond just creating an account on Facebook or Instagram. Part of the strategy to make it successful is to invest in extra marketing tools (or a Marketing Agency) that have a more significant impact on making your page and content more publicly and easily accessible. They include software such as Mailchimp for e-mail marketing, content hosting, platforms that are secured yet you can still publish them, and so much more. Cybersecurity is paramount in an era where we have many hackers trying to bring our businesses down. 

3. Content

Content plays a central role in Online Marketing. To begin with, ensure that the content is relevant. Secondly, make it lifelong, such that it can still be useful and informative when accessed a year later. Third, ensure that the content created is related to your business, understands your target audience and customers, and seeks to answer their questions as well as providing solutions for them. At this point, you may need to hire a Social Media Marketing Company that is knowledgeable in your area of expertise. Their services can only help your business grow better since they will know how to integrate SEO, backlinks, use the right keyword density, avoid plagiarism and at the same time make the content lifelong.

4. Paid advertising

Another great way of boosting your online presence and growth and why you should budget for the same include paid social promotions. These include Cost Per Click (CPC) and Cost Per a thousand impressions, otherwise known as CPM, campaigns. In a nutshell, it is an excellent strategy to have since it will still profit your business and website at the end of the day. Any good Marketing Agency can bring a lot of value here.

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5. Blog

Starting a blog for your business is one way of educating people, retaining them and attracting them even more. This is because you can always post relevant content in the blog section, and the information can be beneficial to the readers. Focus on providing content with information that answers the critical questions they have. 

In this context, you may need to invest in a business domain and good web hosting. If you are not knowledgeable about coding and programming, you may also need to take up a basic course or hire a professional to help you with running the technological bits of the blog that you may not be knowledgeable about. Additionally, a graphic designer’s input will sum up the whole project and process of running your business blog.

You can also get some tips on the Wordstream Blog

Do consider working with a Marketing Agency as it will save you time and can have a huge ROI (Return on Investment)

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